 |
|
Burger wars : McDonalds vs Burger King
This theme is about brand wars. In the first part of my presentation I will analyze the numbers , sales, revenue, the amount of restaurants and the number of countries in which the researched cafes are located. I will also analyze the experience and professional level of the employers of these restaurants in US. Secondly, I will compare the menu and food in Mcdonalds and in BK. Thirdly, I will give the information about the tastes of the food from this companies (these numbers I have taken from social forums and statistic datum).
After that I will tell about the beginning of the war, the development. Then I will speak about the strategies and plans of all companies. Actually I will try to show the most interesting situations in this war ( Germany ad of Mcdonaldsvc BK). Furthermore I will narrow about MCdonalds vs BK in Russia and explain why Russian Bistro have failed. In conclusion the information about winners nowadays and the prospects of brand positioning will be given.
Back to work
Ksenia Emelyanova
D-fm
The presentation will contain a wide advertising research of the D FM radio station. The main goal of it is to review how a comprehensive and major brand functions. It’s strategy can be useful for us to know.
There were considered the tasks assigned to the radio station "Dynamite FM", overviewof the market situation and brand positioning. It’s very importantto consider the creativestrategy,whichhasthe brand and operates it. Target group and media strategy are also highlighted.
The brand has media channels such as TV, outdoor advertising and public relations and skillfully uses them. Using the methods ofPR, sales promotion,direct marketing will be regarded. 
Interestingmoments of thepresentation arethe factsfrom the «life» ofthe radio stationbecause ithas a peculiarstructure. Radio constantly carries out actions which have no analogues. Especially interesting are spring ones. Actions can be just entertaining or even play expensivetrips, etc.
Attention will be drawn to their create office also where hosts of the radio work and where guests are invited. But mostlywe'll consider howpeople workin the mediaas a whole, as it would beuseful to us as nothing else.
Kolya Verstin
Siemens
My presentation is devoted to Siemens company.
Siemens is an integrated technology company, with a large and variety audience. Siemens is the leader of most innovative electronic technologies. Siemens is a great company ,with a long lasting history.
Presentation is divided in to 3 parts.
First one is about history of the company: listeners will be informed about long history of a company, which starts in 1847. Audience will learn about Siemens first developments like telegraph and Alternator. Also they will get information about how company was working in the 20th century including war period, and the history of modern Siemens. And the most interesting part in historical part is Siemens ads.
Second one is about Siemens as a brand: I will tell about Siemens advertising companies from the beginning, for the hole picture i will give the hole picture of marketing policy and brand positioning strategy ,some words about their target audience. Also students will get information of retro advertisements , first logos of company and many other special information
Third one is about what this company is : listeners will be informed about how company works now, what structures it has. In what spheres company works and what production it produce. As well i will tell about their financial statics and position in the world top 100 of brands.
Valya Fedyaev
Twitter's origins lie in a "daylong brainstorming session" held by board members of the podcasting company Odeo. Dorsey introduced the idea of an individual using an SMS service to communicate with a small group. Work on the project started on March 21, 2006, when Dorsey published the first Twitter message at 9:50 PM Pacific Standard Time: "just setting up my twttr". The first Twitter prototype was used as an internal service for Odeo employees and the full version was introduced publicly on July 15, 2006.
The tipping point for Twitter's popularity was the 2007 South by Southwest festival. During the event, Twitter usage increased from 20,000 tweets per day to 60,000.[19] "The Twitter people cleverly placed two 60-inch plasma screens in the conference hallways, exclusively streaming Twitter messages," remarked Newsweek's Steven Levy. "Hundreds of conference-goers kept tabs on each other via constant twitters. Panelists and speakers mentioned the service, and the bloggers in attendance touted it."
The company experienced rapid growth. It had 400,000 tweets posted per quarter in 2007. This grew to 100 million tweets posted per quarter in 2008. In February 2010, Twitter users were sending 50 million tweets per day. Twitter moved up to the third-highest-ranking social networking site in January 2009 from its previous rank of twenty-second.
The company raised $200 million in new venture capital in December 2010, at a valuation of approximately $3.7 billion. In March 2011, 35,000 Twitter shares sold for $34.50 each on Sharespost, an implied valuation of $7.8 billion. In August, 2010 Twitter announced a "significant" investment lead by Digital Sky Technology that, at $800 million, was reported to be the largest venture round in history.
DashaParoshina
Google Search is the most-used search engine on the World Wide Web, receiving several hundred million queries each day through its various services.What distinguishes it from others? Of course, the answer is its logo. On certain occasions, it changes to a special version, known as a "Google Doodle".
The first Google Doodle was created in honor of the Burning Man Festival of 1998. The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed. The attempt was very successful and since that Google had began to use various logos for special occasions. Clicking on a Google Doodle links to a string of Google search results about the topic, which can drive a lot of traffic to unsuspecting sites. Google doodles have been produced for the birthdays of several noted artists and scientists, including Andy Warhol, Albert Einstein, Leonardo da Vinci, Edvard Munch, Nikola Tesla, John Lennon, Michael Jackson, Freddie Mercury, Samuel Morse, Antonio Vivaldi, and Jules Verne among others.
Google even organized a Doodle4Google competition for students to create their own Google doodle. Winning doodles go onto the Doodle4Google website, where the public can vote for the winner, who wins a trip to the Googleplex and the hosting of the winning doodle for 24 hours on the Google website.
Since 1998, when first Doodle was hosted, more than 1000 of Doodles have been on Google search's start page.
