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bombard watchdog subtle informative
Modern advertisements contain hidden messages. 1) ____in the advertisement showing the pretty girl in the new car or the smiling children round the packet of washing powder is the message that if we buy the product, we also achieve success and happiness. It is 2)____approach since it seeks to 3)____our secret dreams, and it is inescapable since advertising is 4)_____. Giant street boardings and 5)_____on television 6)_____us from all sides. They 7)____us into believing that we can realize our ambitions quickly and easily. On the other hand, defenders of advertising say that it is 8)____. Advertising is 9)____. Advertisements tell us about useful new products. They brighten our lives with colour and music. They increase demand, stimulate industry and so keep prices down. Whether for or against advertising, most people would agree that some kind of 10)____body, appointed by the government or by the advertising industry itself, is necessary to maintain standards of honesty and to discourage the more 11)___types of 12)____advertisements.
Task 2. Complete the missing items with the appropriate derivatives:
| verb | Noun | adjective |
| Explosion | ||
| survive | ||
| starve | ||
| eruption | ||
| addict | ||
| pollute | ||
| emitting | ||
| waste | ||
| consume | ||
| annihilating | ||
| revulsion | ||
| deter | ||
| defame | ||
| edit | ||
| publication |
Task 3. Complete the collocates by adding an appropriate noun:
exhaust___ renewable____ sensational____
ozone___ to wage___ objective____
nuclear___ peacekeeping____ political____
greenhouse___ sustainable_____ current_____
germ/ biological_____ peace____ advertising____
Task 4. Complete each sentence with a word formed from the word in capitals:
1. Many ___products, such as cleaning liquids and bleach, contain ___substances.
HOUSE HARM
2. An entire month’s average___hit Bilbao yesterday. In southern France it’s the opposite problem – the lack of rain may lead to water___in some areas.
RAIN SHORT
3. The energy ___is nowadays higher than a decade ago, at the same time we have seen an increase in the use of ___energy sources such as solar or tidal power.
CONSUME RENEW
4. The refugee camps are now seriously ___and more blankets and food are needed.
CROWD
5. These reports are so subjective. Where can I find an ________account of what happened?
BIAS
Task 5. Write down the suitable word according to the definitions:
1. A person who works towards protecting the environment from destruction or pollution.
2. The destruction of forests resulting from excessive cleaning.
3. The collection of raw materials so that they can be used again.
4. Types of animals/plants which are in danger of no longer existing.
5. Agreement between two armies or groups to stop fighting.
6. To attack a place by surrounding it.
7. People who always make the most depressing or pessimistic forecasts for the future.
8. Collecting scandal information about corruption, black markets, etc.
9. Person, typically a woman, who answers letters, dealing with private emotions.
10. A story that is only to be found in one newspaper.
Task 6. Change the words in bold with the appropriate synonyms:
1) No insurance company covers nuclear risks, there are accidents all the time. If the nuclear industry didn’t keep them quiet, there would be a public protest.
2) In the past 13 years some 30 adults with their children has demonstrated the success of harnessing thesun, the wind and the rainto producesufficient power for their needs.
3) I do not support war and would not wish war on anyone) that the only way to strugglewithterrorism is by switching the economic importance from oil and go electric.
4) A newly published study conducted in Honduras reports that swimming with dolphins helps lessen stress and depression.
5) In our evening news programmewe try to report on the news in-depth.
6) Private TV channels get their income from companies who pay to show adverts between and during programmes.
7) When a newspaper reporter features a news event he is responsible for obtaining the material and for presenting it unambiguously.
8) You may sue a journalist or a newspaper for defamationandbreaking privacy.
Task 7. Fill in the gaps with a suitable word from memory:
1. The explosion resulted in 300 _____.
2. Millions are ____as a result of the famine.
3. The government has adopted the policy of helping the ____trying to escape the civil war to enter the country.
4. Since 1945 the possibility of nuclear ____has seemed to make war between the great powers.
5. The Brazilian team ____all the others in the World Cup.
6. We’ve been arguing for long enough. Let’s call a ___.
7. There is no technology for absolutely safe____of nuclear waste.
8. With lower oil prices people have forgotten that ___ ___-coal, oil, gas – are running out.
9. Americans have argued whether taking the extreme measure of ______drugs would, in fact, decrease drug use.
10. Terrorists could _____ the whole country if they capture a reactor.
11. Our hope is that ____environments such as Antarctica can be protected from damage.
12. Conventional wisdom says that____television watching lowers IQ scores and______academic performance.
13. There are laws against____and _____of privacy.
14. Tabloids carry little____news and lay stress on____
15. ____prevents people from making fat profits by____the minds of others.
16. The government has decided to ___the sale of this book.
Task 8. Translate into English:
1) Человек загрязняет воздух ядовитыми газами, отравляет воды промышленными отходами, вырубает тропические леса, не осознавая, что наносит непоправимый ущерб самому себе.
2) Еще много лет нам придется сталкиваться с последствиями аварии на ЧАЭС.
3) В течение последних лет в Британии активно разрабатываются технологии, направленные на использование альтернативных источников энергии, чтобы изыскать пути к уменьшению зависимости мира от ископаемого топлива.
4) Правительство сильно недооценило масштаб разрушений, вызванных землетрясением.
5) Продажа и распространение наркотиков в некоторых странах карается смертной казнью.
6) Драматические новости обычно притягивают огромное количество читателей.
7) Премьер министр выступил в защиту нового закона, ограничивающего право журналистов вторгаться в личную жизнь людей.
8) Редакционные статьи определяют характер газеты независимо от новостей, которые она освещает.
9) Одним из канонов журналистики является беспристрастное, объективное, непредвзятое освещение истории.
10) В отличие от действующего у нас закона о клевете журналисты могут быть подвергнуты наказанию.