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No matter how successful you are, your business and its future are in the hands of the people you hire.
Market Leader (new edition)
Brands
to be pro/for smth, to be against smth (pros and cons)
a branded product, branding, to rebrand,
to lift gross (net) margins
to manufacture in low-cost markets
to outsource products, outsourcing (the outsourcing of the marketing to a specialist firm)
to lisence, to have lisencing arrangements
guarantee, to guarantee
to face smth (Let’s face the problem)
hype
to advertise smth, advertisement=advert=ad
logo (emblem)
to be fed up with smth
genuine
illegal
value for money
inflated prices, inflation
fancy, fashionable, top of the range, cool, sexy, well-made, timeless, reliable, durable, stylish
to deliver, delivery (delivery dates/tems)
to fix on smth
beacon in the darkness
to bank with smb
to tap into smb’s emotions
culture of organization
off-putting
brand loyalty
brand image
brand awareness
brand stretching
brand name
classic brand
luxury brand
product launch, to launch
product endorsement
product lifecycle
product range (assortment, selection, variety)
product placement
licensing rights
copyright abuse
counterfeit = fake = illegal copy
global offensive
network
cooperate strategy
to rip off
to restructure
to get tough
to uncover smth
to expand interests
long-term deal (short-term)
to flood the market
to compete with smb, competitor
goods = merchandise = commodity = wares = products
(steady, brisk) demand for smth, to be in demand
to consume, consumer, consumption
Travel
to cancel smth, cancellation
diversion (of smth); departure times
jet lag, jet-lagged
lost / delayed luggage (baggage)
to overbook smth, overbooking; to confirm the booking, confirmation
return / round up trip; motorway / freeway; truck / lorry; cab / taxi; tube / subway; line / queue; car park / parking lot; flight attendant / steward / stewardess; timetable/schedule
to fill in / fill out / complete a questionnaire
to offer an incentive
to promote smth, promotion, to run promotion
voucher (that entitles smb to a free Economy class ticket)
to experience smb’s outstanding service
destination (tourist destination / resort / tourist attraction / tourist trap / camp / campground (BE – campsite) / holiday home / hostel (youth) hostel)
to provide smth (update / to update) for smth (database), to provide sb with sth
to ensure that / AE – to insure
to be relevant to smth/smb
to claim smth (a free Economy ticket)
to enter smth (the respondee’s name) into a prize draw
accommodation (housing / a roof over your head)
to find full details in the enclosed leaflet
to notify smb of smth, notification
to be of genuine relevance to smb (information), relevant to smth
to do smb a great favour by doing smth
to fix some time for an appointment /to arrange an alternative time /to reschedule
Would it suit you? / Is it convenient? / What about …? / Are you free on …?
I can’t make it then. /My diary is rather full that day. /I can’t keep the appointment.
Could you put me through to extension 281, please?
She is engaged at the moment. Will you hold or can I take a message?
to have no-smoking policies, to ban on-board smoking
to lead the nicotine-dependent into conflict
to misbehave, misbehaviour; assault on the crew, to assault smb
abuse (to be down to smth, e.g. alcohol / alcohol-related), abusive (passenger)
to feel compelled to bring smb off the flight-deck, compulsion
overcrowding / queuing raises adrenalin level
to keep smb in cramped conditions
to let rip (informal)
to make one’s own travel arrangements
to enjoy the amenities of the hotel, to explore the surrounding area
the price per participant, excluding sales taxes and air fares
secretarial and other support services (e.g. enterpreters)
shuttle bus/train/plane, a shuttle service
seating requests (e.g. aisle); to disrupt smb’s business trip
to downgrade smb (to upgrade smb, an upgrade) to a lower class
to make a complaint/claim, to complain to smb about smth
to offer an apology if it’s due
Organization
to have seniority - you have worked there a long time and have some official advantages or you are older or higher in rank than someone else
confidentiality, confidential
a reserved parking space
call centre
service centre
head office
distribution centre
warehouse
branches / outlets
An organization can be bureaucratic, decentralized, centralized, impersonal, caring, democratic, market-driven, dynamic, professional, conservative, hierarchical, progressive, well-established
to deliver, delivery, delivery terms / terms
stock level, to be in stock, to have sth in stock, to stock up
consignment = parcel = lot
to operate at full capacity
to works on repairs
competitive formular / advantage, to compete, competition, competitor
to reinforce the company’s upbeat image, upbeat - positive and making you feel that good things will happen [≠ downbeat]
budget reports, budgeting, to keep within the budget
to abolish rules of conventional corporate life, abolition
perks / extra benefits
status symbols
training programme, to train sb as smth for a job, trainer, trainee
time management
to decentralize responsibility and authority
to negotiate deals with customers, negotiations
accountability, to be accountable to smb for smth
to focus on customer satisfaction
to land a contract / job – (informal) to succeed in getting a job, contract that was difficult to get
to establich performance benchmarks, to measure / to rate performance
cutting edge technologies
a letter of credit
consumer goods, consumtion, to consume
a management consultancy, consultant, to consult
to conduct research
to provide insight into smth
input - ideas, advice, money, or effort that you put into a job or activity to help it succeed
at / from the outset of smth (A person with higher qualifications can get a better paid job at the to outset of their career.)
lay out a vision, values and ways of working for staff
to back smth up with a huge investment (in staff training)
to be customer-driven, values-driven, market-driven
to be in charge of 12 people
to work for some company
to work on some project
payroll - the activity of managing salary payments for workers in a company, to be on the payroll – to be employed by that company
to be on job placement - a job, usually as part of a course of study, which gives you experience of a particular type of work
outsource, outsourcing
off-shore
to carry out a review of operation
to boost profits, to increase efficiency
to cut costs
Change
to merge with a company, merger
to relocate to some other part of the city
an open plan office
to be in charge of a hostile workforce
to make smb redundant, redundancy
the bottom line - used to tell someone what the most important part of a situation is, or what the most important thing to consider is; 2 the profit or the amount of money that a business makes or loses; 3 the least amount of money that you are willing to accept in a business deal
to reinvent oneself
household
discount store, discounter
speciality retailers
market share
vendor - someone who sells things, especially on the street
showcase – event, situation that is designed to show the good qualities of a person, organization, product; a glass box containing objects for people to look at in a shop, at an art show
to recast
booth / kiosk
to upgrade, upgrade
consumers, to consume, consumption
retail / wholesale
intermediaries
supermarket - a very large shop that sells food, drinks, and things that people need regularly in their homes
department store - a large shop that is divided into separate departments, each selling a different type of goods
kiosk - a small building in the street where newspapers, sweets etc are sold
convenience store - a shop where you can buy food, alcohol, magazines etc, that is often open 24 hours each day
discount store - place where you can buy goods cheaply
“supply chain”, to supply, supplier
retail store / retail outlet
in-house staff
hot-desking
the seating plan of an office
open-plan office
Verbs describing change: decentralise, reorganize, retrain, downgrade, upgrade, deregulate, resize, downsize, upsize, redevelop, relaunch, relocate, restructure
to keep up with the competition
to face competition from smb
to carve out a niche in the market
to break into the market
to prosper, prosperous, prosperity
identity card
workforce
turnover
net profit
to acquire, acquisition
to expand sales, expansion
asset – имущество, assets – активы
to finance, finance, financial
depot / godown / storage
logistics infrastructure, logistics – материально-техническое обеспечение
to embark on a programme
commitment
to be on the agenda
to be in charge of smb at some company
staff cutback
Money
to pay the bill / to split the bill
to acquire smth / acquisition
gross margin
recession
share, share holder, earnings per share
debt, to be in debt
stock market
investment, to invest in smth, investor
forecast, to forecast
bankruptcy, bankrupt, to go bankrupt
dividend
pre-tax profits
revenue
entrepreneur, entrepreneurial
to raise money for smb/smth
venture, joint venture, venture capitalists, venture capital (VC)
business investors (“business angels”)
a start-up business, a start-up
overdraft
to provide a personal guarantee to the bank (a house)
high-risk, high-return business
to go down the private investor route / the bank debt route
return on investment
competitive advantage
intellectual property, patent (AE – patent right)
to execute / to deliver on the business plan
personal commitment
spin-out, spin-off – «отпочкование» (создание новой компании на основе части активов существующей компании с последующим распределением всех ее акций между акционерами материнской компании)
consumer spending / consumer expenditure
tax refund
to contribute to smth, contribution
overall sales, sales revenue
to cultivate an upmarket (upscale) and style-conscious image
international division
quarterly earnings
price pressure
a decrease / increase in annual sales
to make a loss
to decline / to decrease / to fall / to drop / to halve / to plummet
to double / to gain / to improve / to increase / to peak / to rocket / to soar / to rise / to recover / to jump
to level off
to fluctuate, market fluctuations
to buy stakes in some company
to exceed the sales targets
to outsource, outsourcing
to meet the demand for smth, great / steady demand for smth, to be in demand
delivery, to deliver goods
to keep up with the latest trends in clothing and accessories
to put one’s money on deposit account / current account
interest, interest rate, interest payment
to borrow money, borrower, loan
to lend money, credit
bond, to cash (in) / to redeem a bond
to default, default
share / equities, share holder, earnings per share
capital gain
to find capital on the best terms
insurance company
mutual funds / unit trusts
pension funds
currency market
stock market
commodities market
securities, securities house
sales figures
sales forecast
sales growth
sales revenue / sales turnover
sales target
sales volume
to make a sale, to be on sale, unit sales, Sales, a sale, the sales
direct costs, fixed costs, variable costs, costs of goods sold (COGS), indirect costs / overhead costs / overheads (expenses)
selling price
direct production costs
gross margin
total costs
net profit / profit margin / mark-up
Advertising
free samples
to take a gamble on doing smth (sporting bad boys in advertisements)
to bet the future of the company on a new feature
to take off (about sales)
to gain the consumer’s attention
creative brief
idea generation, to come up with a coommunication idea
USP (unique selling point)
an upmarket perfume
promotional strategy
Phrases common in advertising: attention-grabbing, energy saving, eye-catching, thirst – quenching, money-saving, mouth-watering, brain-teasing
to innovate, innovative
unsurpassed = unsurpassable
to leave smb standing = to put/leave smb in the shade
rock-bottom prices
colossal discounts / price concessions / rebates
prices slashed
bargains galore
to pamper oneself with smth=to indulge oneself with smth=to treat oneself to smth=to spoil
sumptuous = opulent = luxurious
to live in the lap of luxury
state-of-the-art computers
to tantalize, tantalizingly appealing
eye-catchingly elegant
to make smb stand out in the crowd
to outshine the best of the rest
fetching = alluring = attractive
Kinds of advertising: advertisement (advert, ad), TV commercial, classified ads/small ads, posters, billboards/hoardings (BE), jingles, free samples, leaflets, flyers, trailers, sports sponsorship, banners, sky-writing, sandwich-boards, brochures, carrier bags, logos on clothes, TV-interviews, word-of-mouth advertising, blurb, junk mail/direct mail / mailshots, infomercial, teaser, personal ads/lonely hearts (ads), Internet advertising, pop-up ads etc.
Types of advertising: ambient, outdoor, point-of-sale, public transport, subliminal
to launch an advertising campaign
directory
Presentation(formal / informal)
Could I have your attention, please? / Let’s get started. Good to see you all.
On behalf of myself and Focus Advertising …
I’d like to outline the campaign concept … / I’m going to tell you about the ideas we’ve come up with for the ad campaign.
I’ve divided my presentation into three parts (firstly, secondly, finally) / My talk is in three parts (I’ll start with …, move on to …and finish with the storyboard for the commercial)
If you have any questions, please don’t hesitate to interrupt me. / If there’s anything you are not clear about, go ahead and ask any questions you want.
Cultures
Share our similarities, celebrate our differences.
cultural awareness
ideas and beliefs
cuisine
social customs and traditions
trading groups (the EU)
to exchange business cards
to socialize with contacts
small talk before meeting
gift-giving, give similar gifts to people who are at the same level of importance
punctuality, to be punctual / to come on/in time
to be direct (say exactly what you think)
to do business internationally, to have international responsibility, to work overseas
to undertake a task on behalf of the company
to deal with culture shock when you go on (an) assignment (a piece of work that is given to someone as part of their job)
to negotiate contracts
to converse with smb, conversation, suitable / welcome conversation topics, to set the subject of conversation
to manage the audience (different response in different cultures)
to demonstrate an affinity with people (a strong feeling that you like and understand someone or something)
to build relationships with smb in a social environment, a personal relationship
personality traits (flexibility, adaptability etc)
to take an approach with a very positive attitude
facets (aspects) of culture
to have the authority to do smth
to give smb two days’ notice to prepare for smth
to praise hospitality
Idioms
to throw smb in at the deep end
to see eye to eye with smb about smth
to get into hot water with smb for doing smth (wrong)
to break the ice
to put one’s foot in smth
to get on like a house on fire with smb
to be like a fish out of water
to be an eye-opener
“Social” language
Welcome to our headquarters!
Congratulations!
Cheers! / Here’s to our future success!
Make yourself at home.
Help yourself.
I don’t mind.
Excuse me. / Sorry. I didn’t catch your name. / I’m sorry. I really must get going.
It’s on me. / Let me get this (bill).
I’m afraid …
Please… / Could you…?
That sounds good.
Not for me thanks. I’m not very keen on fish.
Business across cultures
company / corporate culture
canteen culture
long-hours culture
macho culture
a culture of presenteeism
distance ≠ familiarity
accessible and approachable managers ≠ distant and remote
to be involved in decision-making as part of a team of equals
hierarchy, hierarchical (with many management layers)
deference, out of/in deference to something (=because you respect someone's beliefs, opinions etc), deferential
business suit, uniform, to wear non-matching jacket and trousers, smart casual
dress-down Fridays = casual Fridays
corporate hospitality, hospitable [≠ inhospitable]
working breakfast
Areas of potential cultural misunderstanding: distance when talking with people, eye contact, gesture, greetings/good-byes, humour, physical contact, presents, rules of conversation and the role of silence
Employment
No matter how successful you are, your business and its future are in the hands of the people you hire.
Business brief
HR – Human Resources / Personnel - the department in a company that chooses people for jobs and deals with their complaints, problems etc
facilitator for smth - someone who helps a group of people discuss things with each other or do something effectively, to facilitate smth, facilitation
recruitment, to recruit - to find new people to work in a company, join an organization, do a job
department, departmental managers, recruit
to administer payment systems
in conjunction with - working, happening, or being used with someone or something else = in tandem with smb/smth
performance appraisal reviews, to appraise - formal to officially judge how successful, effective, or valuable something is [= evaluate]
to provide training
coaching - the process of helping someone prepare for an important test or prepare what they should say or do in a particular situation
mentoring - a system where people with a lot of experience, knowledge etc advise and help other people at work or young people preparing for work
industrial relations
complaints or disputes procedures
to dismiss smb - to remove someone from their job for doing smth wrong [= fire, sack]
selection procedures
to implement policies of empowerment, implement a policy/plan/decision etc, implementation
to empower smb to do smth, empowerment
to eliminate racial and sexual discrimination in hiring and promotion
to fight harassment, harassment - when someone behaves in an unpleasant or threatening way towards you (e.g. because of someone's sex or race)
to downsize - a company or organization downsizes, it reduces the number of people it employs in order to reduce costs
to delayer - to produce a lean or flat organization
to arrange severance packages for smb, severance pay/package - money or other things that you get when you have to leave a company because your employer no longer has a job for you
redundant - if you are redundant, your employer no longer has a job for you, to make smb redundant
outplacement - a service that a company provides to help its workers find new jobs when it cannot continue to employ them
freelancer - working independently for different companies rather than being employed by one particular company (portfolio worker)
to outsource, outsourcing - when a company uses workers from outside the company to do a job
to do some activities in-house
flexibility, to work flexi-time = to be on flexi-time
lifetime employment
to maintain one’s employability