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World business newspaper.
Q What winning formula is behind Ikea's success?
Read the article again and make notes about Mr Kamprad under these headings.
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Wealth Personality Lifestyle Leadership style
0Find words or phrases in the article that match these definitions.
a)an awareness of the price of things.....................................
b)the feeling you have when you are part of a group of people who have a close
relationship with each other...................................
c)a relaxed and friendly situation without too many rules of correct behaviour
d)the lack of a system in an organisation where a group of people have power or control
e)an extremely strong focus on every small fact or piece of information
0Discuss these questions.
1What, in your opinion, are the strengths and weaknesses of Ingvar Kamprad?
2Would you like to work for him?
| Language review Relative clauses |
3When is the correct time for a leader or founder to leave his or her company?
Defining clauses provide essential information about the subject or object of a sentence. Without this information the sentence often does not make sense or has a different meaning.
• Who or that are used for people.
People who are in leadership roles often have to act alone.
• Which or that are used for things.
It is his ideas and values that are at the core oflkea's philosophy.
Non-defining clauses provide extra information about the subject or object of a sentence. The sentence still makes sense without this information.
• Who (not that) is used for people.
Ingvar Kamprad, who is the 17th richest person in the world, drives an old Volvo.
• Which (not that) is used for things.
Ikea, which recently entered the Russian market, remains a private company.
| Qtxt |
Page 155
0Complete the sentences in the job advertisement below withwho orwhich.
Managing Director
c. €270,000 plus expatriate package, Europe-based
Qtxt is a leading European mobile
technology services provider...................... 1
enables clients to provide high-quality mobile marketing and mobile content solutions. Founded in 1993, Qtxt is a fast-
growing company.................. [38] is looking for a
first-class leader.................. [39] can meet the
challenge of international growth. We are seeking a highly motivated candidate [40] must be fluent in three
European languages.We need a Managing
Director................. 5 will rise to the challenge
and............... 6 will provide strong strategic
leadership.The successful candidate will
lead a winning team................... 7 achieved
record sales last year.