In the first instance and in complete confidence, please write with CV to Marie Foussat at: M.Richaud, 19 rue deTrevise, Paris 75009, France.
фUse the relative pronouns below to complete these quotations. who which that where l 'The job for big companies, the challenge............................ we all face as bureaucrats, is to create an environment....................... people can reach their dreams.' Jack Welch (US business leader) i 'He....................... has never learned to obey cannot be a good commander.' Aristotle (Greek philosopher) 3'A leader shapes and shares a vision,.......................... gives point to the work of others.' Charles Handy (British writer) 4'A leader should be humble. A leader should be able to communicate with his people. A leader is someone........................ walks out in front of his people, but he doesn't get too far out in front, to where he can't hear their footsteps.' Tommy Lasorda (US sports personality) 5'A leader is someone...................... knows what they want to achieve and can communicate that.' Margaret Thatcher (British politician) 0In the article below the relative pronouns are missing. Add the pronouns to the text, where appropriate.
Leader turns Porsche around
0Discuss these questions. l How important are rational and emotional factors when making decisions about the following?
0Which ideas below do you agree with? Which do you disagree with? Why? 1Before making a decision it is advisable to: a)write down the pros and cons. b)take a long time. c)have a sleep or a rest. d)consult a horoscope. e)consult as many people as possible. 2If a choice has cost you a lot of time and money, stick to it. 3Rely on the past to help you make a decision. 4Reduce all decisions to a question of money. 5Be totally democratic in group decision-making. Q 012.4 Listen to the management of a retail group discussing the problem of their store in Paris. Tick the expressions in the Useful language box that you hear.
Useful language J Asking for the facts Can you bring us up to date? Can you give us the background? Where do we stand with ...? Making a suggestion We should sell out as soon as possible. Why don't we sell out? Disagreeing I don't agree with that at all. I totally disagree. Identifying needs We've got to get more information. We need more information about where we're going wrong. Agreeing You're absolutely right. I totally agree with you. Expressing doubt I am worried about the store's location. I'm not sure about that. Making a decision The solution, then, is to keep the store going. I think, on balance, we feel we should keep the store going. Stating future action
So, the next thing to do is ... What we've got to do now is ...
о и 12.5 Listen to a marketing consultant presenting her report to the management of a retail group. Complete these extracts. l I............ you review your product ranges as soon as possible. 2 What.................... is more knowledge of the youth market. 3 I think............................... a top executive to run that part of the business. 4 I'm.................... with the furniture department. 5 I just..................... it will ever make much money. 6 I also have............ about your stationery department. 7 The answer................................ is to do something quickly. 8 So, this is............................................ now. In my opinion reduce your range of products, cut out the loss makers. QChoose a section in the Useful language box for each of the missing words and phrases l to 8. QRole play this situation. You are board members of a manufacturing firm. As your company is making a loss, you must cut costs. Hold a meeting to decide which one of these options to follow. • Cut factory workers'wages by io% • Make 50 employees redundant • Pay no end-of-year bonuses • Reduce everyone's salary by 8%
1 Work in small groups. Discuss the results of the survey. What are the most important findings? 2 Think of six practical ideas for motivating staff, improving morale and increasing loyalty. Note them down. 3 О 12.6 Listen and make notes on the CEO's ideas on these issues. 4 Choose the six best ideas from the CEO's list and your own list, giving reasons for your choices. 5 As one group, try to agree on the six best ideas for further action. You are the manager of an Orbit Records store. Write a persuasive e-mail to the agent of a famous recording star inviting them to visit your store. Explain why you want the star to come to the store and what you expect them to do if they accept your invitation. Offer a suitable fee for the visit. ^ Writing file page 133 Vocabulary Describing innovations Reading Innovation at Procter and Gamble Language review Passives Listening Presentation techniques Skills Presenting Case study Style is everything
Innovation! One cannot be forever innovating. I want to create classics.
Coco Chanel (1883-1971), French fashion designer What are the most important innovations for you in your daily life? Think about the following areas. • communication • transport • home entertainment • food • other What innovations would you most like to see in the areas above? The nouns below are often used when talking about innovation. Check that you know the meanings of the words and phrases in the box and complete the extract from the talk below.
The idea of a lone inventor who makes a ...d'ZfP.Yf-Sy...1 or has a sudden clever idea or........................ 2 is maybe a little out of date today. While these types of ....................... 3 do still exist, these days companies often have large ...................... 4 departments - teams of people who are constantly innovating and perfecting designs. Perhaps they begin with a............................. 5 and then build a........................... 6 or working model. Sometimes during testing there is a ...................... 7 when it becomes clear the design has a fault. At this point maybe it is time to start again or go back to the............................ 8. More work is done and there is a......................... 9 - a solution is found. The product can be
retested and then, hopefully, manufactured. The company will apply for a 10 for the design so that others cannot copy it and steal the idea.
0 013.1 Listen and check your answers to Exercise A.
The adjectives below can be used to describe inventions or new ideas. Which have a positive meaning? Which have a negative meaning? Write + or - next to each one.
silly time-saving practical
ground-breaking
0Look at the following list of twentieth-century innovations. In your opinion, which is:
the most controversial? the most unpopular? Use words from Exercise С to describe the innovations. What other innovations would you add to the list? the escalator the vacuum cleaner the traffic signal the heart pacemaker TV remote control cars with airbags the Post-it note personal stereo laptop computer disposable contact lenses GM (genetically-modified) tomatoes
Dolly the sheep (The first mammal cloned from an adult cell.)
фDo you know which of the following products Procter and Gamble manufactures? 1 washing powder 1 anti-ageing cream
фRead the first three paragraphs of the article and answer these questions. 1 How is Procter and Gamble better than its competitors in terms of innovation? 2 How has Procter and Gamble benefited from organic growth? 3 Which companies are having problems innovating? 4 Which of these statements is true? a)Over 66 percent of senior executives think innovation is very important. b)More than 50 percent of senior executives are pleased with the return on their investment in innovation. фRead the rest of the article. Choose the correct heading for steps 1 to 6 of Lafley's model for innovation from the list below. • One-on-one consumer research • Reach outside for ideas • Stop testing so much • Give designers more power • Know what not to do • Get employees to exchange ideas ©2015 arhivinfo.ru Все права принадлежат авторам размещенных материалов.
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