Здавалка
Главная | Обратная связь

In the first instance and in complete confidence, please write with CV to Marie Foussat at: M.Richaud, 19 rue deTrevise, Paris 75009, France.




фUse the relative pronouns below to complete these quotations.

who which that where

l 'The job for big companies, the challenge............................ we all face as

bureaucrats, is to create an environment....................... people can reach their

dreams.' Jack Welch (US business leader)

i 'He....................... has never learned to obey cannot be a good commander.'

Aristotle (Greek philosopher)

3'A leader shapes and shares a vision,.......................... gives point to the work of

others.' Charles Handy (British writer)

4'A leader should be humble. A leader should be able to communicate with

his people. A leader is someone........................ walks out in front of his people,

but he doesn't get too far out in front, to where he can't hear their footsteps.' Tommy Lasorda (US sports personality)

5'A leader is someone...................... knows what they want to achieve and can

communicate that.' Margaret Thatcher (British politician)

0In the article below the relative pronouns are missing. Add the pronouns to the text, where appropriate.


 

 


Leader turns Porsche around


when he recalls Porsche's 1994 20 capital issue, sold out in a few hours after Deutsche Bank had refused to underwrite the deal. His favourite stories centre on his home-grown potatoes, he harvests 25 with a bright red 1960s vintage Porsche tractor, a wedding present from his wife. Mr Wiedeking, is credited with saving Porsche from bankruptcy in the early 1990s, has 30 turned the legendary sports car into a coveted brand and has made Porsche the world's most profitable car maker. From the Financial Times FINANCIAL TIMES World business newspaper.
By Uta Harnischfeger and Wendelin Wiedeking
Wendelin Wiedeking, is the head of Porsche, drives a red Porsche 9114S cabriolet. He smokes thick Cohiba cigars 5 and likes to discuss golf, sports cars and organic farming. Mr Wiedeking, has won many German 'manager of the year' awards, will need all his
to leadership skills to pull Porsche through its latest difficulties. He is admired for putting up a fight against the Frankfurt stock exchange 15 operator, Deutsche Borse, expelled Porsche after Mr Wiedeking refused to publish quarterly reports. He laughs

 

 


Skills Decision-making

0Discuss these questions.

l How important are rational and emotional factors when making decisions about the following?

a present for someone a new company logo a partner
a holiday destination a new product to develop someone for a job

 

0Which ideas below do you agree with? Which do you disagree with? Why?

1Before making a decision it is advisable to:

a)write down the pros and cons.

b)take a long time.

c)have a sleep or a rest.

d)consult a horoscope.

e)consult as many people as possible.

2If a choice has cost you a lot of time and money, stick to it.

3Rely on the past to help you make a decision.

4Reduce all decisions to a question of money.

5Be totally democratic in group decision-making.

Q 012.4 Listen to the management of a retail group discussing the problem of their store in Paris. Tick the expressions in the Useful language box that you hear.


 

 


Useful language J

Asking for the facts

Can you bring us up to date? Can you give us the background? Where do we stand with ...?

Making a suggestion

We should sell out as soon as possible.

Why don't we sell out? Disagreeing

I don't agree with that at all. I totally disagree.

Identifying needs

We've got to get more information.

We need more information about where we're going wrong.

Agreeing

You're absolutely right. I totally agree with you.

Expressing doubt

I am worried about the store's location.

I'm not sure about that.

Making a decision

The solution, then, is to keep the store going. I think, on balance, we feel we should keep the store going.

Stating future action

J

So, the next thing to do is ... What we've got to do now is ...


 

 


о и 12.5 Listen to a marketing consultant presenting her report to the management of a retail group. Complete these extracts.

l I............ you review your product ranges as soon as possible.

2 What.................... is more knowledge of the youth market.

3 I think............................... a top executive to run that part of the business.

4 I'm.................... with the furniture department.

5 I just..................... it will ever make much money.

6 I also have............ about your stationery department.

7 The answer................................ is to do something quickly.

8 So, this is............................................ now. In my opinion reduce your range of

products, cut out the loss makers.

QChoose a section in the Useful language box for each of the missing words and phrases l to 8.

QRole play this situation. You are board members of a manufacturing firm. As your company is making a loss, you must cut costs. Hold a meeting to decide which one of these options to follow.

• Cut factory workers'wages by io% • Make 50 employees redundant

• Pay no end-of-year bonuses • Reduce everyone's salary by 8%


Background Orbit Records was founded in London 20 years ago, and now has 12 large stores in the UK and five in Germany. The company grew quickly because it had a successful marketing strategy. The stores offer a wide range of CDs which they sell at reasonable prices. Their record stores carry over 80,000 titles - about three times more than their main competitors. About five years ago, Orbit stores diversified into selling computer games, DVDs, videos, T-shirts, adventure holidays, concert tickets, books and comics. Not all the new areas of business were profitable and, as a result, the company's profits fell sharply. A change of leadership After the founder of Orbit Records died, a new Chief Executive, Sheldon Drake, took over. However he failed because he had no clear vision of where the company was going. Also he did not communicate well with employees, who started to lose confidence in the business. They began to worry about losing their jobs and their morale suffered. Three months ago Sheldon Drake resigned and his place was taken by someone from outside the company. Task of the new CEO One of the new CEO's main tasks was to motivate staff and raise morale, so that staff would be more productive. The HR Department sent questionnaires to all employees below senior management level. The results are summarised in the chart on the next page.

STAFF ATTITUDES (%) Yes No Don't kn
I Do you feel you participate fully in decision-making?
Do you feel valued by the company?
Do you understand the company's objectives and overall strategy?
Do you have enough contact with senior management?
Do you have enough opportunities to express your ideas or      
  make suggestions?
Are you paid adequately?
Do you think you will be working for this company in five years' time? 6i
Do you have enough opportunities to meet each other socially?

 


 

1 Work in small groups. Discuss the results of the survey. What are the most important findings?

2 Think of six practical ideas for motivating staff, improving morale and increasing loyalty. Note them down.

3 О 12.6 Listen and make notes on the CEO's ideas on these issues.

4 Choose the six best ideas from the CEO's list and your own list, giving reasons for your choices.

5 As one group, try to agree on the six best ideas for further action.

You are the manager of an Orbit Records store. Write a persuasive e-mail to the agent of a famous recording star inviting them to visit your store. Explain why you want the star to come to the store and what you expect them to do if they accept your invitation. Offer a suitable fee for the visit.

^ Writing file page 133


Vocabulary

Describing innovations Reading

Innovation at Procter and Gamble Language review Passives Listening

Presentation techniques

Skills

Presenting

Case study

Style is everything


 

 


Innovation! One cannot be forever innovating. I want to create classics.

Starting up

Coco Chanel (1883-1971), French fashion designer

What are the most important innovations for you in your daily life? Think about the following areas.

• communication

• transport

• home entertainment

• food

• other

What innovations would you most like to see in the areas above?

The nouns below are often used when talking about innovation. Check that you know the meanings of the words and phrases in the box and complete the extract from the talk below.

drawing board prototype brainwave patent concept
discovery setback R&D (research and development)
breakthrough pioneers  

 

The idea of a lone inventor who makes a ...d'ZfP.Yf-Sy...1 or has a sudden clever

idea or........................ 2 is maybe a little out of date today. While these types of

....................... 3 do still exist, these days companies often have large

...................... 4 departments - teams of people who are constantly innovating

and perfecting designs. Perhaps they begin with a............................. 5 and then

build a........................... 6 or working model. Sometimes during testing there is a

...................... 7 when it becomes clear the design has a fault. At this point

maybe it is time to start again or go back to the............................ 8. More work is

done and there is a......................... 9 - a solution is found. The product can be

Vocabulary Describing innovations

retested and then, hopefully, manufactured. The company will apply for a 10 for the design so that others cannot copy it and steal the idea.


 

 


0 013.1 Listen and check your answers to Exercise A.


 

 


The adjectives below can be used to describe inventions or new ideas. Which have a positive meaning? Which have a negative meaning? Write + or - next to each one.


 

 


silly

time-saving

practical

brilliant pointless wasteful revolutionary
beneficial ridiculous life-changing space-saving
life-saving annoying money-saving

ground-breaking


 

 


0Look at the following list of twentieth-century innovations. In your opinion, which is:


 

 


the most controversial? the most unpopular?

Use words from Exercise С to describe the innovations. What other innovations would you add to the list?

the escalator

the vacuum cleaner

the traffic signal

the heart pacemaker

TV remote control

cars with airbags

the Post-it note

personal stereo

laptop computer

disposable contact lenses

GM (genetically-modified) tomatoes

the most important? the most useful?
1901 1923 1950 1956 1987 1994 1997

Dolly the sheep (The first mammal cloned from an adult cell.)

Innovation at Procter and Gamble
shampoo toothpaste
• cars • furniture

фDo you know which of the following products Procter and Gamble manufactures?

1 washing powder 1 anti-ageing cream


 

 


фRead the first three paragraphs of the article and answer these questions.

1 How is Procter and Gamble better than its competitors in terms of innovation?

2 How has Procter and Gamble benefited from organic growth?

3 Which companies are having problems innovating?

4 Which of these statements is true?

a)Over 66 percent of senior executives think innovation is very important.

b)More than 50 percent of senior executives are pleased with the return on their investment in innovation.

фRead the rest of the article. Choose the correct heading for steps 1 to 6 of Lafley's model for innovation from the list below.

• One-on-one consumer research • Reach outside for ideas

• Stop testing so much • Give designers more power

• Know what not to do • Get employees to exchange ideas







©2015 arhivinfo.ru Все права принадлежат авторам размещенных материалов.