Здавалка
Главная | Обратная связь

CLASSROOM ACTIVITIES (1)



 

Lead in

1. a) Answer the questions:

· What does success mean to you?

· What is good or bad about being rich?

· Is it possible to avoid failure on the way to success?

· Which is more acceptable to you: inheriting money, marrying money or starting out with nothing and making a fortune?

B) Look at the list of qualities below and say in which profession(s) you think each one is necessary. Explain what makes you think so.

power of persuasion physical strength quick thinking determination imagination motivation team spirit diplomacy efficiency discipline foresight intellect   doctor lawyer diplomat journalist politician PR officer bank manager real estate agent financial adviser business executive talk show host(ess) human resources manager

Sample answer:

I think strong powers of persuasion are essential for someone like a real estate agent because they have to be able to talk people into buying from them.

 

A) Skim through the text and say what the message of the text is.

6 (1.5 min.)

'assets - активы

entrepreneur [LOntrRprR'nR:] – a person who starts a company or arranges for a piece of work to be done, and takes business risks in the hope of making a profit

Ldot'com (dot.com.) – relating to the companies that do business using the Internet. dotcommers– young intelligent computer engineers earning a lot of money but lacking experience in business

entrepreneurial [LOntrRprR'nR:rjRl]; dinosaur ['daInRLsO:]

 

Land of the Giants


Ignore the politicians. Big business is now the most powerful force on Earth. Countries don’t matter any more. Companies do. Don’t worry about who wins the next general election. Worry about who is running General Electric. Company presidents, not White House presidents, are finally in charge.

Nearly as many people work for General Motors as live in Wales. Fewer than four hundred billionaires control as much capital as half the global population. Bill Gates alone is worth more than a hundred and thirty-five countries. If we compare the biggest companies’ annual turnover with national GDP, Philip Morris makes more money than New Zealand, Ford makes more than Thailand, and Exxon Mobil as much as South Africa and Nigeria put together.

Just three hundred corporations control 25% of all the productive assets on earth. Within the next ten years, many multinationals could open their own embassies and even start issuing their own currency! Impossible? Not according to futurists, Jim Taylor and Watts Wacker. They argue that as cross-border trade increases, national frontiers become increasingly unimportant and global business begins to take over from government. Goodbye United Nations. Hello, United Corporations.

In the late 1990s it was fashionable to disregard the ‘Old Economy’, as we welcomed in the digital age. Small entrepreneurial companies were going to kill off ‘corporate dinosaurs’ like Ford and Levi’s. It never happened. Billions were wasted on dotcom disasters run by kids with no business brains, while the big companies, slow at first, simply took the technology and used it more intelligently.

Size alone may not guarantee competitiveness, but to go from innovation to mass production quickly and efficiently takes a big company with substantial resources and an aggressive marketing strategy. In the words of Andrew Grove, head of Intel: ‘We don’t beat the competition, we crush it.’ Now, more than ever, big is beautiful.

(By Mark Powell, In Company. Macmillan, 2005.)


b) Sum up the text in three sentences.







©2015 arhivinfo.ru Все права принадлежат авторам размещенных материалов.