 |
|
Difficulties and problems
Nouns
disorientation 2
disruptive and dangerous behaviour 2 irritability 2 misbehaviour 2
personality clash with somebody 4 setback 13
Verbs
blame somebody for (a problem / a mistake, etc.) 11 complain about something 3 correct a fault 10
deal with (a problem / a difficult situation, etc.) 4 discuss a problem 2 harm 2
have difficulties (doing something) 11 identify a fault 10 solve a problem 1
tackle (an issue / a problem, etc) 11
My computer's just crashed. 2
They expressed their dissatisfaction with the service. 2 We're facing a crisis (with our market share). 6 The number of passenger complaints is soaring. 2
The company must decide how to deal with the complaints and consider what action to take. 10
Unfortunately, the redesigned product failed due to lack of consumer confidence caused by bad publicity. 10
During the inspection, a number of serious production flaws were found. 10
The product had a number of defects. 10
The product was not up to standard. 10
It all went wrong. 11
Our company is having problems innovating. 13
Telephone language
Caller
Good (morning + name of company).
How may I help you? 2 I'd like to speak to ... 2 Who's calling please? 2 I'm calling because ... 2
Recipient
I'm afraid (he / she) is engaged at the moment. 2 Can I take a message? 2
Hold on a minute, please, I'll just transfer you to (a supervisor). 3
Would you like to call back later? 2
Could you put me through to (extension 123), please? 2 Could you ask (him / her) to call me back (tomorrow)? 2
Longman BUSINESS ENGLISH
DICTIONARY
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QComplete each dialogue with the correct form ofgoing to orwill.
1 A I'm really sorry, I can't take you to the station. Something has just come up. В Oh, don't worry. I (take) a taxi.
7 Did I give you the departure time? It.....................
8 I've made up my mind,.....................
1 How much cash do you have with you at the moment? Do you:
a) know exactly?
b) know approximately?
c) not know at all?
2 Do you normally check:
a) your change?
b) your bank statements and credit card bills?
c) restaurant bills?
d) your receipts when shopping?
e) prices in several shops before you buy something?
3 Do you:
a) give money to beggars?
b) give money to charities?
c) give away used items, such as clothing?
10 shares benefited most, with Mizuho jumping 5.7 percent to ¥437,000, SMFG rising 4.7 percent to ¥852,000, MTFG gaining 7.9 percent to close at ¥1,019,000 and UFJ up 4.2 percent to ¥656,000.
From The Financial Times
FINANCIAL TIMES
World business newspaper.
ф О 5.1 Listen and check your answers.
QWrite all the numbers and symbols in full, according to the way they are pronounced. For example, 63.1m:three point one million euros.
QPuta oran before the words in the box.
advert commercial strategy USP (Unique Selling Point) university VIP hour European account MBA employee endorsement
0Tick the correct sentences. Addthe where necessary in the other sentences. You may need to addthe more than once.
1 Knowledge of advertising code of practice is vital to those wishing to work in advertising industry.
3 Wales, Scotland, England and Northern Ireland make up UK.
4 The 'Think small' Volkswagen Beetle advert was one of most successful advertising campaigns of the twentieth century.
6 Four major brands, AOL, Yahoo!, Freeserve and ВТ, all achieve awareness of over 40% amongst the UK adult population.
7 This year the sales conference is in Netherlands.
8 Next year I am going to work for an advertising agency in US.
0The text below is about the filming of a television advertisement using a famous Brazilian football star. There are no articles in the text. Write in the articlesa, an orthe where appropriate. Give a reason for your choice.
Ronaldinho smashed window in centuries-old cathedral of Santiago de Compostela while filming advert for television today. Luckily for Barcelona star, window was only small, modern addition to Spain's famous cathedral in Galicia. Brazilian blundered after being asked to try scissor-kick beneath cathedral's 12th century Portico de la Gloria (Portal of Glory). 'I asked Ronaldinho to hit ball as hard as he could and he had bad luck to bit window,' said advert's director Emil Samper. 'It was my fault.'
From the Evening Standard
Qi) 6.3 Listen to these two presentations and check your answers to Exercise A.
Q О 6.4 Presenters can use different techniques to get their audience's attention at the start of a presentation. Listen to the start of five presentations and match them to the techniques below.
a) tell a personal story d) ask a question
b) offer an amazing fact e) state a problem
c) use a quotation
фChoose one of the presentation situations below. Prepare five different openings using the techniques in Exercise C. Practise the openings with a partner.
1 Your company is developing a small car aimed at city workers. Audience: a group of distributors.
2Your bank wishes to encourage young people to save money. Audience: a group of students.
3Your firm has produced a type of torch which has unique features. Audience: a group of buyers at a trade fair.
1 Listen carefully
2Give only yes or no answers
3Interrupt a lot
T | |
Finance Marketing Warehouse
Director Director Manager
Personnel Chief Sales Public Relations Advertising Transport and Manager Accountant Manager Manager Manager Distribution Manager
Chief Buyer
Administrative staff: 82; Warehouse workers: 20
фIn which of these questions and statements is the word order correct? Rewrite the incorrect ones.
5 I am not sure where want I to be in five years' time.
QPut the words in the right order to form indirect questions or statements.
1do know where you the room interview is?
2I ask you old are you how could?
3I wonder you if could me tell what time is it?
4I'd like why to know we you should hire.
5do you mind I ask if your weaknesses are what?
6 could I you ask why left you your last job?
QYou are interviewing someone for a job. How would youpolitely find out the following information?
1Their age 3 Their reasons for leaving their last job
2Their current salary 4 Their weaknesses
фRole play this job interview. Use direct and indirect questions.
7 very successful
8 the situation of being poor
Along with tens of that protects them from penny extra for a cup of too market after Switzerland, thousands of other banana 35 depressed world commodity coffee or teaspoon of sugar, This market is one of the growers in the Windward markets and the price or a few pence more for a most remarkable consumer Islands, Denise Sutherland wars between giant multina- 70 banana. success stories of the past
5 faces ruin. The World Trade tionals. Fair-trade food is decade, promoted quietly in
Organisation (WTO) has For its supporters, fair booming. What started as a 105 Britain, and now attracting forced the European Union 40 trade is an example of how way for Dutch consumers to multinationals such as to phase out its old quota world trade can and should support Nicaraguan farmers Sainsbury's, Starbucks and system that guaranteed West be run to tackle poverty. 75 in the 60s has grown into a Carrefour. 10 Indian growers market Producers are all small scale $500m a year global niche It is ironic, though, that access, and there's no way and must be part of market with more than 400 no fair trade, which was she can match the prices of 45 a cooperative or democrati- northern companies now designed to reduce the the giant US corporations cally-run association of importing fruit, coffee, tea, injustices of the world that dominate the market for workers who observe high 80 bananas, nuts, orange juice trading system, could itself 15 the world's favourite fruit. social and environmental and other foods. become a victim of
In Costa Rica, luan standards. Around 500,000 small-115 the WTO. Technically,
Valverde Sanchez, a sugar 50 Their groups deal directly scale farmers and their it could be banned because cane grower who sells to a with first-world companies families are thought to be WTO rules prohibit local farmers' association, is that pay well over the world 85 benefiting in 36 of the 'differentiation' between 20 unsure if he and his market price. They also get world's poorest countries, products on the basis of their colleagues will survive an added premium, which and the latest figures suggest 120 means of production, another year. Most of the 55 goes directly to the group of it is worth $40m extra In the meantime, fair trade world's sugar producers fanners to be shared out in to producers. Meanwhile, shows that charity is not cannot break into the any way they choose. 90 demand for other 'fairly needed to lift people out of
25 European or US markets The price difference can traded' but unlabelled non- poverty and that social and because of high tariffs and be as much as 100% and food goods, such as 125 environmental standards can the heavy subsidies that 60 can save a farmer from handicrafts and textiles, is be put into trade, western farmers enjoy. bankruptcy or mean a family also growing. But there is now hope for has the money to send 95 Fair trade food sales are From The Guardian 30 Denise and Juan - they are their children to school. growing by more than 25% a selling some or all of At the other end of the year internationally and their produce to the 65 chain, the first-world almost 100% a year in growing 'fair trade' market consumer pays about a Britain, now the largest
фWhat do the remaining two words in questions 1 to 8 in Exercise С have in common? Use a good dictionary to help you.
QDiscuss these questions.
1Do you buy fair trade goods? Why? Why not?
2What local producers in your country could benefit from the growth of fair trade?
3'We should not support fair trade because it subsidises small, inefficient producers.' Do you agree with this statement?
0Choose the correct verbs from the brackets to complete these sentences.
1 If you (give us/'11 give us) a discount of io%, we {'II place /place) a firm order.
2 (Will you deliver /Do you deliver) by the end of the month if we (pay/'11 pay) the transport costs?
3 If you (will lower/lower) your price by 5%, we (buy/'II buy) at least 5,000 units.
4 (Would /Does) it help you if we (sent /are sending) the goods by air?
5 If you (aren't improving /don't improve) your delivery times, we ('11 have / had) to find a new supplier.
6 If we (will join / joined) an association of producers, we (would get / will get) a better price for our coffee.
ф О 9.4 Bella Ford, a buyer for Allgoods supermarket chain, is negotiating
with Ranjit de Silva, Sales Director for a fair trade organisation in Sri Lanka.
Listen and complete their conversation.
Bella If I..................... 1 5,000 boxes of tea, what discount will you offer us?
Ranjit On 5,000, nothing. But if you buy 10,000 boxes, then................................... 2
offer you 10%.
Bella OK, I'll think about that. And tell me, if we placed a very large order,
say 15,000 boxes........................................................................................... 3
to despatch immediately?
Ranjit We can normally guarantee to despatch a large order within two
weeks. But if you...................... 4 at a peak time, like just before
Christmas, it will be impossible to deliver that quickly.
Bella I take it your price includes insurance?
Ranjit Actually, no. Usually, you'd be responsible for that. But if the order 5 really large, that would be negotiable, I'm sure.
Bella What about payment?
Ranjit To be honest we'd prefer cash on delivery as this is our first contact
with you. If you..................... 6 a regular customer,......................
.......................................... 7 you 30 days' credit, maybe even a little
more.
Bella That's alright. I quite understand.
Ranjit Look, how about having some lunch now, and continuing later this afternoon? Then we could meet for an evening meal.
Bella Yes, let's continue after lunch. If I had more time...................................
.......................................... 8 to have dinner with you, but
unfortunately my flight leaves at seven tonight.
фLook at each conditional sentence in the dialogue in Exercise B. Decide if the
events are a) very likely or b) less certain or imaginary.
2 The factory can't afford
фLook at these sentences. Decide if they arecertain, probable, possible ornot
possible. The first sentence is given as an example.
1 Easyjet are likely to lower their prices, probable
5 Some airlines are sure to lower their prices to increase their market share.
6 The price of aircraft fuel certainly won't fall in the short run.
7 Some airlines definitely won't lower their prices because their revenue is falling.
8 This airline might not go bankrupt if the government supports it financially.
9 There ought not to be a problem obtaining landing rights at this airport.
Ю We may get a reservation if we are very lucky.
фUnderline the correct word in each sentence.
1The competition is increasing. We {might/should) have to lower our prices.
2There are several flights each day to Paris. There (mustn't /shouldn't) be a problem getting tickets.
3Our plane's been delayed. There (may not /shouldn't) be anyone at the airport to meet us.
4Their new product has had many technical problems. They (must/can't) be very disappointed.
5The weather conditions are good. We (should /must) arrive on time for our meeting.
6That (can't /mustn't) be Peter, he's in New York at the moment.
7We (may not /ought not to) launch the product in July because many sales reps are on holiday.
8Next Friday is possible. I (must/might) be available early in the evening.
1. Complaints about reception staff.
2. New brochure.
3. Price list for next year.
4. New product presentation.
5. A.O.B.
Date 1 March Venue Shaw House, Room 23M Present Chris Glover, Bill Brace, Gill Winstanley, Iwona Pawlowska, Gareth Massey
1 Guidelines for reception staff Following recent complaints about the attitude and professionalism of the reception staff, we all agree that it is essential to produce a set of written guidelines. The Human Resources Department will also arrange additional customer service training to take place over the next two months.
2 New brochure
The Marketing Department is speaking to all senior managers about this on an individual basis. A draft brochure will be circulated so that it can be approved and sent to the printers by 15 March to be ready for next month's trade fair. BB 5 March
3 Price list
We agreed that our new prices this year will be contained in a separate booklet, rather than as part of the New Product Brochure. An updated list is being compiled.
Next meeting: 18 March, f 1.00 a.m. Venue: To be confirmed
0 1.1 (1 = Interviewer, R1 = Respondent 1, R2 = Respondent 2)
1 Do you buy brands?
Ri Yes 1 do. I am basically pro brands. If you buy a branded product it's a guarantee that the quality is fairly good and the product is reliable. Another reason is you attract a bit of attention if you buy something stylish, and branded products are usually stylish and have a good design. Let's face it, most people buy brands because they want to impress other people. They want to show that they have style and good taste.
I Do you buy brands?
R2 No. I don't want to give free advertising to companies. I hate all the advertising hype around brands. And I don't want other people to think I'm trying to impress them with lots of logos. And I also get fed up seeing the same things wherever you go. If you buy a suit from a famous brand you'll see five people with the same suit that month. It's so boring. Another thing - am I buying the genuine product or an illegal copy? Basically I want value for money. I won't pay inflated prices for a name, a fancy logo and packaging. However, I do buy brands for my kids - especially sports goods and trainers - it's always Nike, Adidas or Reebok.
\ i 1.2 (1 = Interviewer, SG = Sandra Greaves)
I What are brands and why do we need them1'
SG Well, brands are all about trust. You know what a brand is about, what it means, what it's going to deliver and you actually trust it to deliver time and time again. So in a world of endless choice, a brand can give you something to fix on - it's a kind of beacon in the darkness. So you know that Coca-Cola will taste exactly the same wherever you are in the world.
You can argue that we don't need brands, that we'd all be better off in a world where nothing is branded and we all wear blue overalls and buy oats out of sacks and have no choice over who we bank with or what TV channels we watch. And I think one thing about brands is they add a lot of colour and enjoyment and fun, as well as giving you the power to choose things.
0 1.3 (I = Interviewer, SG = Sandra Greaves)
1 And what's the secret of a really successful brand?
SG Really successful brands are ones that tap into an emotion and that way they can inspire fierce loyalty. So they're much more than just a product or a service - they're an attitude, and that's carried through in everything about the brand from the communications to the culture of the organisation, to everything you see about the brand. So, Apple is a good example. It stands for a kind of anti-authoritarianism. It's against big corporations, though it is a big corporation itself, and Apple started out when computers were big and scary and quite off- putting. Apple invented the Mac and you turned it on and you got a smiley face, it was really easy to use and that's something that Apple has carried through right through till today, where people are in love with the i-Pod and the i-Mac and the i-Book.
0 1.4 (I = Interviewer, SG = Sandra Greaves)
1 Can you give an example of how you've helped a company with its branding?
S Yes, our er... the classic example we have is Orange, the mobile phone service, and Orange really changed the way people felt about mobile phones. When everyone else was talking about technology. Orange talked about lifestyle and communication. It was originally going to be called Microtel and we worked with the parent company to get them away from all of that and create something entirely different. Something that was about optimism. 'The future's bright, the future's Orange' is the line that everyone remembers and it created a new world of communication - people became quite passionate about using Orange and it was highly successful financially.
О 1.5 (M = Marcia, A = Alain, V = Valerie, В = Barbara)
M OK, we all agree we want to increase our revenue by licensing our 'Luc Fontaine' product range. As you know, Susan Li, one of our contacts in Hong Kong, is very interested. Alain, how do you feel about this? Is she the right person for us?
0 3.1
_____
Traveller l
What I really don't like is the way airlines treat people on the plane. There are far too many seats on most planes, so there's not enough leg room, and I'm not even particularly tall! Also the poor-quality food and drink you get on airlines annoys me. It's all so processed and packaged. I just can't eat it. I prefer trains!
Traveller 2
1 like flying, but 1 really don't enjoy being at airports. Things like long queues at check-in irritate me. Also when I have a lot of luggage and there are no baggage trolleys available, it's really inconvenient. What I find even more frustrating is when 1 finally do find a trolley and then find the departures board is full of flight delays and cancellations.
Traveller 3
1 must be very unlucky because it seems I am always a victim of lost or delayed luggage. It usually turns up but never with an apology. I don't like the attitude of the airlines. They seem to treat passengers like just another piece of luggage to be moved around the world. They seem to forget that we are people. For example, they overbook seats and just expect people to be able to take the next flight if their flight is full. What I really hate though is jet-lag. It's a big problem for me, as I travel a lot to the Far East on business.
О 2.2
My last overseas business trip was a nightmare from start to finish. First of all there was a delay on the way to the airport as there was an
1 Stock levels have been low for two weeks now.
2 Can you e-mail these sales figures through to head office as soon as possible?
3 Hold on a minute, please, I'll transfer you to a supervisor.
4 We need to deliver this consignment on Friday.
5 The production line is operating at full capacity.
6 The Board of Directors have fixed the Annual General Meeting for Tuesday the second.
7 Why do we always have to check with the parent company before making decisions?
8 All our engineers are out working on repairs at the moment.
0 3.2 (I = Interviewer, RB = Richard Brown)
1 How does Cognosis analyse the character of a business?
RB Understanding the character or personality of a business is important because it shapes and defines everything the organisation does and can do. So we use a combination of four approaches. First, we study the tone and style of the company's communications. Second, we interview the company's top executives in depth. Third, we conduct research, more broadly, across the company's staff and its customers. And finally, we'll analyse the company's internal documents. That provides insight into how the business talks to itself. And when we've got that sort of input we can classify a business as one of sixteen distinct character types. And these handle aspects of change, innovation and relating to customers in very different ways.
С ) 3.3 (I = Interviewer, RB = Richard Brown)
I Can you give an example of how a business changed its organisation and why?
RB Yeah. Many businesses try to change their organisation - their culture - and they do that to be better able to compete and grow. But it's a very hard thing to do. It's often easier to change a business's character by merging with or acquiring a competitor. A good example of this was the merger of Guinness and Grand Metropolitan in 1998. This created a twenty-three-billion-pound company. Diageo, the world leader in spirits. The top team achieved a very substantial change in culture by being very clear at the outset that it was creating a new and different culture from the two companies that merged. And they did that by laying out a very clear vision. They were very specific about how the new business would be run. They laid out clear values and ways of working for staff and they backed this up with a huge investment in staff training. This created a completely new culture which has been hugely successful.
0 3.4 (I = Interviewer, RB = Richard Brown)
1 Are some types of business organisation always more successful than others?
RB Well, our research suggests that there are sixteen different types of organisational character, or culture. And no single type is consistently associated with business success or market leadership. Having said that, we do find that particularly successful companies tend to be
0 4.1 (I = Interviewer, MM = Maggie Miller)
1 You've introduced some major business changes at Sainsbury's. Why was it tieccssary to change?
MM Well, in the year two thousand we had a new Chief Executive join the company. Peter Davis joined a company that had been very, very successful in the past but had become rather complacent and had lost its business lead over its competitors. Peter analysed the situation and realised that we needed some major investments: firstly in our supply chain - that's our depots and logistics infrastructure: secondly in upgrading our stores, which were beginning to look very old and tired; and thirdly we needed to support the business in developing some new capabilities, for which we needed a very large investment in new IT systems - in fact, replacing all our IT systems over a period of four years. We reviewed the capabilities we had in our own IT team and realised we needed much greater depth and breadth of skills and we needed to inject some world-leading best practice, and therefore decided to use a third party.
I And what has happened since you introduced these changes?
MM Well, we haven't completely finished yet. I think it's fair to say we're eighty to ninety percent through the IT system change, but we still have a long way to go in changing all our business processes and all our ways of working and driving out the maximum benefits. We have
П5Л
Yahoo has strengthened its European presence with the four hundred and seventy-five million euro acquisition (that's a five hundred and seventy-eight million dollar acquisition) of Kelkoo, the French-based on-line shopping service. The European on-line retail market is forecast to grow to one hundred and seven billion euros in the next three years.
The Nikkei two two five Average climbed nought point seven percent to eleven thousand, three hundred and sixty-four point nine nine while the Topix index rose one point two percent to one thousand, one hundred and forty-five point nine five. Banking shares benefited most, with Mizuho jumping five point six percent to four hundred and thirty-seven thousand yen, SMFG rising four point seven percent to seven hundred and fifty-two thousand yen, MTFG gaining seven point nine percent to close at one million and fifty thousand yen and UFJ up four point two percent to six hundred and forty-six thousand yen.
Q 5.2 (I = Interviewer, HC = Hugh Campbell)
I What are the best ways for a new business to raise money? HC Well, I think there are three key areas to look at if you're an
entrepreneur. The first area is bank debt. The second area is private investors or, in the UK, 'business angels' is their colloquial term. And finally there's venture capitalists.
If you're an entrepreneur starting a business for the first time, then often bank debt is not an area which you're going to find very successful - mainly because, if you're a start-up business and you're an inexperienced entrepreneur, the banks won't want to lend to high- risk businesses. And if you don't have any trading history, then they will - are unlikely to provide you with bank debt or with an overdraft - that is, unless you want to provide a personal guarantee to the bank, perhaps putting your house at risk.
The second area, if you're a start-up business, is private investors or business angels. These are typically wealthy individuals that over their life have saved up a considerable amount of money which they want to invest in high-risk, high-return businesses. So this is...these are individuals that have decided not to invest in the stock market, which is large, lower-risk investments, but to really take up an opportunity to make ten times their money by investing in start-up businesses.
And the third area to look at is venture capital. Now venture capital is only appropriate for entrepreneurs that are looking to raise more than a million pounds. If it's less than a million pounds then you need to go down the private investor route. An example of a venture capitalist in the UK is a company called 3i.
So, if you're an established business looking to raise money then the bank debt route is probably the most appropriate. If it's under a million pounds then it's private investors, and if it's over a million pounds then it's venture capital.
0 5.3 (I = Interviewer, HC = Hugh Campbell)
1 And how do venture capitalists select the best companies to invest in? HC There's no real hard and fast rule here, and it's certainly more of an
0 7.1 (I = Interviewer, JT = Jeff Toms)
1 How do you prepare people to do business internationally?
JT How we prepare people to do business internationally really depends on the task that they're undertaking on behalf of their company or organisation. For example, if you're being sent by your company to live and work overseas for a period say of two or three years, as an assignee, then we would provide you either with a one- or two- day programme covering such issues as: cultural awareness, practical issues of living in, working in, as well as how to deal with culture shock, which everybody goes through when they go on assignment. We'll also deal with particular issues such as schooling, health care and, in particular parts of the world increasingly, with security. However, if, as is the case now, many more people are not actually going to live overseas but have international responsibility. You need a different set of learning tools and that is, first of all, a general cultural awareness and understanding of how you should really operate when dealing with people with other cultures; teaching you how to negotiate contracts; communication, just generally whether that's by telephone, by e-mail or even by the written word. The words that you choose have a very different effect on the recipient depending on which culture you're conversing with. Another important area these days is presentation skills. In the past it has been assumed that you use the same presentation from your home country when presenting to a more multi-cultural audience. That's very much not the case, and we teach people even down to the kind of words you use on the slides, the colours you use, and indeed how to deal with questions and answers and manage your audience because of course in different cultures there's a different response. Finally, it's very important we believe here at Farnham Castle, to underpin all this with some ability to communicate in the host language. Whilst English is still very much regarded as the international language of business, it is increasingly expected that people will make at least some effort and attempt to leant the language of the people that they are dealing with, particularly in a social environment. It really demonstrates an interest and an affinity with the people that really you are trying to build relationships with and, of course, business is all about building relationships.
0 7.2 (I = Interviewer, JT = Jeff Toms)
1 And are there certain skills and techniques for doing business internationally, which can be applied in any culture?
JT I think rather than skills and techniques there are some very strong personality traits that those people who tend to be more successful in an international business environment tend to demonstrate. For example, flexibility and adaptability would be a particularly strong requirement, the ability to observe, participate in something and adapt your own set of skills and knowledge and your own way of doing things.
To actually listen more carefully would be another strong trait that you really ought to demonstrate.
ran.....
Well, what usually happens is that an employer will advertise a vacancy or new post - sometimes both inside and outside the company. Then, after they have received all the applications, they shortlist the candidates, choosing those who appear to meet their criteria. Next, they will assemble an interview panel and call the candidates to an interview. Some employers choose to check references at this stage to avoid delays later, while others wait until after the interview when they have chosen one of the candidates. Provided the panel are happy, the employer will make a job offer and the successful candidate starts work. Often they attend induction sessions or are given a mentor who helps to train new staff.
\ i 8.2 (I = Interviewer, SK = Dr Simon Kingston)
1 How do you identify and attract the best candidates for a particular
job?
SK Well, the most important thing for us at the beginning is to have clear and full briefing from our clients. So we spend a great deal of time talking to a range of people in the client organisation. And then, according to the sort of job that we are seeking to fill, we will use three different sorts of method for identifying candidates. One, the most obvious one, is advertisement in appropriate newspapers or journals. The second is by asking for nominations from within our client organisation of appropriate candidates. And the third, and most labour intensive for us, is our own, original research. And that will be derived from our database, from talking to authoritative sources in the relevant market place, and then from beginning to map the business sector in which we think we are most likely to find good candidates. All three of those different methods of identifying candidates will cross-reference, and ideally we'd like to find candidates who're sourced from each of the three areas. And
[1] Where does the name JCB come from?
[2] What was surprising about JCB's customer research?
[3] What sort of products do you think JCB developed as a result of its research?
[4] Can you think ofa similar example of brand-stretching in your country?
[5]
[6] Student A is a company employee who has arranged to meet Student В, a colleague from one of your subsidiaries. Explain that you cannot keep the appointment, and give a reason. Suggest an alternative day.
[7] A We've chosen a name for our new low-cost airline. В Really. What (you / call) it?
[8] A I can't send an e-mail to the travel agent; my computer's just crashed. В Write down your details and I (fax) them over for you.
[9] A How's your daughter?
В She's fine. She..................... (learn) to be a pilot for the flying doctor service
next year!
0Use the present continuous or the present simple to complete the sentences below.
1His flight arrives / is arriving at 9 o'clock tomorrow morning.
2We're staying / stay at the Hilton Hotel for next month's sales conference.
3The next seminar is beginning / begins at 3 p.m.
4I travel / am travelling by train from Paris to London next time.
5The boat is departing / departs at midday so you have the whole morning to get ready.
[10] The delegation from China are seeing / see the Chairman the following Monday.
QWork in pairs. Take turns to complete the sentences below. Usegoing to, will, the present continuous or the present simple.
1 I'm sorry, I can't attend the sales meeting tomorrow....................
2 The marketing department have decided on their travel plans for the next month
3 The trains are delayed because of bad weather, so........................
4 Don't worry if you can't drive me to the airport.......................
5 I've got the details of your flight to Turkey......................
6 Oh no! There's been an accident and the traffic is very heavy on the motorway.
[11] A Have you decided how to increase the number of passengers? В Yes, we (offer) a family discount at weekends.
Yahoo has strengthened its European
presence with the €375m ($578m)
acquisition of Kelkoo, the French-based
on-line shopping service. The European
[16] on-line retail market is forecast to grow to
€116bn in the next three years.
The Nikkei 225 Average climbed 0.7
percent to 10,364.99 while the Topix index
rose 1.2 percent to 1,145.90. Banking
[21] We want to film a TV commercial in Kingdom of Saudi Arabia.
[22] We are going to Czech Republic this summer.
[23] Could you tell me what your strengths are?
[24] I'd like to know what would your colleagues say about you.
[25] Could you tell me how have you changed in the last five years?
[26] Do you happen to know what salary I will start on?
[27] state of continuing to live or exist
[28] slowly bringing to an end
[29] to make sure people know about a new product
[30] an official limit on the quantity of goods
[31] people or companies that make or grow goods, food, materials
[32] all the people who buy a particular a) product product or use a particular service
[33] The board recommends
[34] The Research and Development department should consider
[35] The new Chief Executive promised
[36] The factory stopped
[37] The customer refused
[38] Think of an important decision that you have made. How did you decide?
[39] Do you think men and women have different ways of making decisions?
[40] Who makes the big decisions in your household?
[41] The airline might outsource its catering to reduce costs.
[42] Easyjet should have much higher sales next quarter.
[43] It shouldn't be difficult to book a flight at this time.
[44] The boss has promised to give us all a salary increase.
[45] (impulse) people do things without thinking about the
consequences.