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X. Подберите к словам, данным в колонке А, соответствующие определения из колонки B.
A B
1. banquet a. a formal meeting of an organization, especially a low-
2. seminar making body or court
3. session b. an occasion when a group of people meet in order to
4. negotiation share ideas about a particular subject
5. convention c. a formal dinner for many people in honour of a
6. workshop particular person or occasion
d. a meeting of a group of people gathered together with
a shared, often political purpose
e. any group meeting for holding discussions or
exchanging information
f. a discussion set up or intended to produce a settlement
or agreement
XI. Вставьте вместо пропусков подходящие по смыслу местоимения (личные местоимения в именительном падеже, личные местоимения в объектном падеже, притяжательные местоимения, возвратные местоимения и абсолютная форма притяжательных местоимений).
1. If … want to become a travel agent no special school qualifications are compulsory.
2. During … training … will attend the vocational school in special classes for travel agents.
3. … can make all the arrangements for the trip … .
4. The retail agencies may do some local advertising for … .
5. Our customers are interested in particular travel offerings. What about …?
XII. Поставьте глагол в скобках в требующуюся видовременную форму.
1. They (to take part) in the workshop in London next week.
2. Who (to prepare) facilities required for the convention now?
3. The arrangements for the banquet (to be) the job of the banquet manager?
4. We (to indicate) an occupancy rate for the hotel by the end of the next week.
5. What (to enable) a hotel to offer a high quality of services every year?
XIII. Переведите следующие предложения на русский язык, обращая внимание на употребление времен действительного залога.
1. They will have repaired the cordless microphones by the business session.
2. The salesmen were responsible for bringing in the business.
3. This convention doesn’t guarantee a good occupancy rate for the hotel.
4. The installation of the exhibits often requires mechanical and electrical work.
5. The convention organizers have installed new amplifiers and loudspeakers recently.
XIV. Переведите следующие предложения на английский язык, употребляя времена действительного залога.
1. Разве они проводят съезд два раза в год?
2. Он уже арендовал помещение для выставки за небольшую плату.
3. К вечеру они приедут в отель, где специалисты проводят заседание.
4. Официанты, обслуживающие банкеты, сейчас на дежурстве?
5. Они проводили переговоры вчера в это время, не так ли?
XV. Ответьте письменно на вопросы по тексту. Ответы должны быть полными.
1. How long does a typical convention last?
2. Is a large auditorium or small hall necessary for group meetings?
3. What is rented in addition by the sponsoring organization for a fee?
4. Standard arrangements include reduced room rates and the lowest possible fee for the other facilities and services, don’t they?
5. Are the arrangements for preparing the banquet normally the job of the banquet manager?
Вариант IV.
TOURIST PROMOTION.
1 Three aims of tourist promotion are reported to have been gained in the last few years. The first purpose is to retain the established market of people for whom travel is a normal form of recreation. Generally they are likely to be between thirty and fifty years of age, well educated, residents of urban centers, and prosperous, with income of $ 25,000 a year or more.
2 The second goal is to increase the size of the market. In order for tourism to grow, it is necessary to attract people who would not have traveled much until the last few years. These include not only office workers, but also industrial workers with much larger disposable incomes than ever before.
3 The third aim of tourist promotion is to overcome its seasonal bias. In many countries, summer was the traditional vacation season. Now winter vacations have been heavily promoted to spread tourism more evenly throughout the year. There has been a big increase in facilities for winter sports.
4 We know many different organizations to be involved in tourist promotion. They include tourist bureaus, the transportation companies, tour operators and individual hotels or hotel chains.
5 Through their tourist offices, governments do a great deal of travel promotion, both in the form of advertising and publicity. Publicity and advertising are known to be two main kinds of promotion. Publicity might be termed free advertising. Publicity consists of stories placed in newspapers and magazines about travels, accommodations, restaurants, and other parts of the whole tourist industry. Professional writers journey from resort area to resort area to report on the facilities that are available.
6 Another kind of tourist-connected public relations comes under the heading of familiarization. The familiarization trip or "fam trip", as it is commonly known, means different things to different people. People in the industry, especially those involved in sales-travel agents- are provided with free trips to tourist destinations. It is an opportunity for people to get to know some hotels and resorts better. They will be able to answer questions from their own experience.
7 Tourist advertising appears to be a large business in itself. Media is a term used for different means of spreading information in the form of news and advertising. Newspapers, magazines, radio and television are usually included in this term.
8 Television reaches the largest market. TV time is also very expensive, so it is used principally by transportation companies and government tourist agencies.
9 Radio serves a more limited audience since it cannot transmit the beautiful pictures and colours of television. But it is unique because it can reach people driving their cars.
10 Another form of advertising is the brochure. Brochures demonstrate the benefits, which an organization has to offer. Many tourism products are not tangible. By describing them in print, brochures are sure to become the only "evidence" of the product. Destinations and tours are particular difficult to promote without print material which explains what is on offer. Tour operators distribute brochures in large numbers to travel agents in the market area they are trying to reach. In addition many of them are sent out by direct mailing. Direct mailing is considered to be a form of promotion that involves mailing brochures to a selected list of customers by tour operators and travel agents. The mailing list often includes previous customers, members of clubs or organizations, and so on.
11 We believe the most effective kind of tourist promotion to be "word of mouth", what one person says to another about his or her holidays. Like news stories, the results of "word of mouth" can be good or bad. A recommendation of a resort or a hotel by one family to another can significantly influence the choice people are likely to make. On the other hand, a bad report spread around by dissatisfied tourists may sharply cut tourism.
Задания.